For many patients, the booking page is their first impression of your practice. If it looks unfamiliar or confusing, they may hesitate before they even ask for care. A booking page that carries your name and feels like an extension of your office tells them they are in the right place.
What the Booking Page Does
SecureVideo’s Virtual Clinic gives patients a customized, branded page that guides them through requesting a virtual visit. Patients can request an appointment, and requests reach your staff, who can monitor incoming requests and assign them to providers based on availability. For on-demand services, patients can see how many requests are ahead of theirs and are typically connected within minutes (Virtual Clinic).
Ask the Right Questions, and Only Those
The request form is configurable. You can collect details such as date of birth and insurance information, and a description of the issue at hand. Providers can review the answers before accepting or assigning a session, and paperwork can be assigned automatically through E-Documents (Virtual Clinic).
Keep the form short. Every extra field is a reason for a patient to leave. Ask for what you need to route the request and prepare, and leave deeper intake for the forms patients complete after they book.
Make the Whole Experience Feel Consistent
A branded booking page works best when the rest of the journey matches. SecureVideo’s account customization lets you add your company logo and brand colors, customize your account subdomain to match your website, and set custom language and policies for invitations and reminders, such as a cancellation policy. The waiting room, invitations, and E-Documents then share a consistent look. You can also set a custom support phone number or email so patients contact your own team (account customization).
If you want patients to book directly from your site, you can also embed scheduling on your website.
Confirm Every Request
Online requests work best with a human follow-up. Practice-management guidance recommends letting patients request appointments electronically, then confirming the date and time with them (AUA News). A fast confirmation message tells patients their request landed and reduces no-shows.
A Quick Setup Checklist
Use your practice name and plain language on the page. Keep the form to the essentials. Add your cancellation policy to invitations and reminders. Test the page on a phone, because that is where many patients will open it. Then submit a test request and see what your staff sees.
A booking page is a front door. When it looks like your practice and works on the first try, patients walk in. Explore the Virtual Clinic or request a demo.